Brought together by a shared passion for offbeat subcultures, peculiar comics, and odd but exhilarating musical sub genres, Kyle Ng and Ed Davis formed Brain Dead in 2014 to bring their bizarre ideas to tangible form. Both’s tenures in fashion and retail — Kyle with Farm Tactics and its successor; the hippy, outdoor-inspired AXS Folk Technology label, and Ed with Melbourne’s Doomsday Store — provide the bedrock and articulation needed for any fledging brand to take off successfully. While Brain Dead has indeed garnered cult status in its short-lived presence, Kyle’s intentions were to never release run-of-the-mill streetwear, insisting that apparel comes secondary and merely provides a backstory to Brain Dead’s overarching message. In fact, marginalizing Brain Dead as a fashion brand would be discrediting the founders’ inventiveness which sees them package far-flung ideas into coveted creations.
Image and Source: Hypebeast